Innovation Through Understanding
Our Experience and Intuition Combine
to Create Superior Software Solutions
Who We Are
Innotap is the leading provider of real-time, complex event monitoring, alerting and decisioning software for power and energy trading. Our goal is to help you increase your profitability and reduce risk by quickly identifying and responding effectively to significant business conditions.
We know the pain you experience on a daily basis - being short on time and overwhelmed with too much information while opportunities pass you by. Innotap is driven to serve your decision support needs, helping you get ahead and stay ahead.
How We Help You
Innotap products will enhance your decision making processes. We design our products to make full use of your knowledge and expertise as an energy trader.
As veterans of the energy business, we leverage our understanding of the challenges you face every day on the tradefloor. Our goal is to arm you with information about qualified opportunities and threats that help you make better trading decisions faster in today's ever changing marketplace.
Our customers consist of multiple Fortune 200 companies and smaller trading organizations alike that have been using our software for several years. They benefit every day from our products, which have become integrated into their real-time trading decision processes.
What We Believe
Innotap believes that innovation is the result of a creative process. We leverage our experience, creativity and intuition to create superior software solutions. We immerse ourselves in our customers' environment.
We work so closely with our customers to understand what they're thinking that they've told us after a while it's as if we can "read their minds." We observe everything that's going on as they conduct business. Sometimes it's the littlest things that matter - that extra something that gives us special insight into what functionality we should provide and how.
We believe that there should be minimal dissonance between what you want to do and what you have to do using our software to make it happen.
How We Operate
We don’t just sit down and ask questions to get customers’ requirements. Rather, we ask a few leading questions and then listen and observe, shadowing our ultimate end users. We share in their pain and experience what’s going on through “their eyes.”
Working together, we explore the pain points and examine what’s causing them. Next, we envision alternatives. A new way of doing things that’s closer to the way they think about getting their tasks done.
Then we “document” these requirements quickly by creating software prototypes that we share with our customers. We iterate through several versions of prototype revisions where we discuss the requirements, asking such questions as: What does this prototype offer us that we don’t have now? What’s the most valuable aspect of the prototype? How would this alleviate our pain? What else does it need to do to make our job easier? And so on and so forth.
This description doesn’t really do justice to our ultra agile approach to development. We can refer you to customers we’ve worked with to better appreciate how what we do is much more effective than any other similar effort they’ve gone through in the past. And we have some highly innovative, game changing products that we've been responsible for bringing to market.
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Listen to the Experts
“Ron and Moon are more than software developers, they are true partners with us. They’re always looking to improve our competitive advantage and are very receptive to our suggestions. We really look forward to growing our business along side theirs!”
Mike Taylor
Real-Time Trader / Analyst
Argo Navis Trading Partners