Elon Musk’s ‘Master Plan, Part Deux
Elon Musk has revealed the widely anticipated sequel to the ‘Master Plan’ that he wrote almost 10 years ago, where he finally pieces together the missing pieces of the energy puzzle; uniting batteries and electric cars with solar power.
In a post on the Tesla website, Musk detailed how among four points of action in the initial plan was the goal to provide solar power. “No kidding,” writes Musk, “this has literally been on our website for 10 years.
If the planned acquisition of leading US installer SolarCity was not enough of an indication of a new direction for the electric motor company, this revelation is a sure sign of a switch for Tesla to a renewable energy company.
Earlier this week, before the release of Part two of the plan, Bloomberg pinpointed a one-word change in Tesla’s mission statement on their website. “Sustainable transport” had been changed to “sustainable energy”.
Despite the initial reaction to the merger being less than favourable, reports emerged that Tesla’s US$1.91 billion bid to buy the biggest US solar power system company was far more than “just business”.
“The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what ‘sustainable’ means. It’s not some silly, hippy thing – it matters for everyone,” writes Musk.
The ‘Master Plan Part Deux’ is a roadmap to what Musk feels will allow the company, and the public, achieve sustainability sooner.