DRESHER, PA — Jan. 31, 2008 — Innotap announced today the launch of its new website at www.innotap.com. The new website is part of a marketing initiative to establish the company’s position as a leading provider of real-time complex event monitoring, alerting, and decisioning software for the energy industry.
Moon Chung, Vice President of Innotap explains, “Complex events are those events that are meaningful in the context of other events, versus isolated simple events such as a trade, a change in price, or some world event. There are very complex business conditions that traders need to know about and process to meet their real-time trading strategies.”
The new website affirms Innotap’s commitment to meet this challenge, and identifies software solutions in the context of Innotap’s new positioning. Ron Swartz, President of Innotap, says, “The website clearly identifies on its home page that Innotap is dedicated to helping energy traders make better decisions faster.” He adds, “We will not create software that claims to predict the future; rather, our goal is to arm our customers with technology that will turn their individual and organizational knowledge into power.”
In addition to a set of pages that fully describes Innotap’s products, there’s also a support page that includes a Support Request Form for customers to get help if needed. A resources page is available via login information that’s provided to all customers, containing software, documentation, samples, and other helpful information.
Finally, there’s the news page which includes Innotap’s company press releases, industry news links, and related events. The top 2 or 3 news items will appear in the Breaking News section on the home page.